Tamra Fruits and Vegetables is one of the largest vegetable and fruit wholesalers in Israel, in terms of revenues, tonnage and produce basket variety.
The partnership is owned by Kassem Abu Elhija (through Kassem Properties), who has been operating in the wholesale and retail trade of fruits and vegetables for about 40 years. Tamra Fruits and Vegetables was established in 1980 as a private business under Kassem's management. In 1987, following the success and wide deployment of the operation, a partnership was established jointly owned by Kassem and Tnuva corporation, the purpose of which was to split and outsource Tnuva's wholesale and logistics operations. The partnership that included Tamra Fruits and Vegetables was one of the pioneers of the split model, and as a result of its great success, the model was expanded and Tnuva's entire wholesale operations were transferred to the partnerships. In 2003, following the sale of Tnuva, Kassem acquired its share in the partnership and became its sole owner.
His many years of experience provide Kassem, who serves as the Partnership's CEO, with an in-depth knowledge of the fruits and vegetables marketing field in Israel, including personal acquaintance with most of the industry's leaders. His long-standing reputation provides security and peace of mind to suppliers and customers, and supports the extensive operations of the partnership, which employs dozens of employees and distribution trucks that market and distribute produce from all over the country to a distribution area stretching from Metula to Kibbutz Eilot.